Monday, March 9, 2009

Search Engine Optimization - Part I

Introduction to Search Engine Optimization

With so much competition on the world wide web, how do you and your products stand out from everyone else's? How can you get your message out to specific customers that want what you have to sell? How do you increase your website's exposure without spending vast amounts of money?

The most cost effective strategy for your website is to optimize your web site for search engines. What does that mean? Optimizing your website for search engines means a lot of things, but the end result is that your website will appear higher in search engine results, exposing your site, and your products to more people.

What is a search engine? A search engine is a program that gathers information about web pages on the internet, and then presents that information on a web page based on criteria someone provides. Google is the best known search engine in the United States. Others include Yahoo! and MSN search. Baidu is the largest search engine in China.

What are search engine results? The search engine results are the list of websites that come up when you do a Google search. The order of these results can make a difference to your business, and your bottom line. The higher your site appears in these results, the more people will see it, and the more it will be clicked on.

Over the next few months I'll be laying out some very specific and inexpensive ways that you can optimize your online store or website to appear higher in search engine results through a process known as Search Engine Optimization (SEO). My goal for each post will be to give you something you can implement today to increase the traffic to your site through search engines.

As we go along this journey, I encourage you to post comments and questions. This will help me to better understand your needs.

I'm looking forward to your feedback, and hope this will be helpful to you and your online jewelry store.

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